Addressing the elephant in the room head on is the best way to get rid of it. I'm a fan of calling out your own cold email. Ramp’s email is a great example of how to tee up your “sales pitch”. An attention grabbing title dictates open rate which is a half the battle. Subject LineĪverage America T-Shirts: Looking for personalised t-shirts? Their email is just the “sales pitch” from the Ramp email.
I will call the fictional t-shirt company: Average America T-Shirts. I think the best way to illustrate why this email is so good is by contrasting it to what another t-shirt company might send.
Back in 2017, Ramp sent 50,000 emails to companies hoping to sell some personalised t-shirts.
